Portfolio CMO · B2B SaaS · Series A/B

Your CMO.
Until you hire
a full-time one.

You have a product that works and a pipeline that doesn't grow fast enough. I come in as your CMO, two to three days a week, set the GTM strategy, run your marketing team, and own the pipeline number. Not a consultant. Not a deck. Your actual marketing leader.

On Accountability
Before day one, we agree on the numbers I will move: pipeline, SQLs, ARR. I build the roadmap around those. I report against them every month. And if the strategy isn't working, I change the strategy, not the reporting. I keep my client list short on purpose.
25+
Years in B2B SaaS Marketing
3x
First Marketing Leader Hired
$1B+
ARR Created
Seed → IPO
Stages Covered
Where Founders Get Stuck

Three situations.
Same root cause.

01
Your marketing hire is good. That's actually the problem.

You hired the right person for where you were. They work hard and execute well. But nobody above them is setting GTM direction, making the big calls, or connecting their work to revenue. A year in, the function is busy but not strategic.

02
PLG is working. Enterprise is not.

Self-serve signups come in. Enterprise deals stall. Those are two different motions and most early-stage marketers only know one of them. You need someone who has built both, at the same time, without breaking the engine that's already running.

03
You just raised. Now marketing needs to become a real function.

You've been running it yourself, or leaning on a freelancer. That got you here. It won't get you to the next round. The first hire and the first 90 days either build the right foundation or cost you a year fixing it. Sequence matters more than budget.

What I Actually Do

Not a consultant.
Your actual CMO.

I'm in your leadership meetings. I own the pipeline number. I run or mentor your marketing team and make the calls a CMO makes. I don't deliver a framework and leave you to figure out the execution.

And here's something most founders don't expect: your existing marketing hire usually gets sharply better once there's senior direction above them. You hired a capable person. They've just been operating without a map.

The Mentor Layer

Most founders hire a growth marketer or a demand gen person based on what hurts most right now. That person is good at their job. The problem is their job doesn't include setting the GTM strategy or managing up to the CEO. So they optimize what they know and leave the hard stuff unaddressed.

I sit above that layer. I set the direction, connect the dots across the funnel, and give them something to execute against. You end up with two people performing well instead of one person executing without context.

Companies That Look Like Yours

Results at your stage,
not at someone else's scale.

DigitalOcean
Developer Infrastructure · Growth Stage · Nasdaq-listed
Sift
Hardware SaaS · Series A/B · First Marketing Hire
BioRender
Scientific SaaS · Series A · PLG to Enterprise
How We Engage

Start where
it makes sense.

Sprint
GTM Sprint

Four weeks. Full audit of your GTM, positioning, and funnel. You get a written report and a 90-day roadmap you can hand to any operator. Good on its own, and a natural lead-in to embedded work.

4 weeks · Flat fee
Embedded
Embedded CMO

Two to three days a week, embedded inside your company. I own the pipeline number, run the team, and report directly to you. Starts with a 90-day commitment. Month-to-month after that.

Ongoing · Most common starting point
Advisory
Strategic Retainer

You have a marketer. They need a senior voice above them. One strategy session a month, async access in between, and a quarterly GTM review. The oversight layer without the overhead.

Ongoing · 6–12 hours/month
Audit
Marketing Audit

One-time, fixed scope. I look at your positioning, messaging, funnel health, and team. You get a written report with ranked recommendations and a 90-minute session to walk through it.

$5,000 · One-time · Natural on-ramp to Advisory
Advisor
Marketing Advisor

One 60-minute call a month, plus async access when something comes up. I mentor your marketer, keep priorities tied to revenue, and give you a senior GTM perspective for a fraction of a senior hire.

$2,000/month · Seed to Series A
Background & Recognition
Harvard Business School
Speaker
Forbes
E-volution Award
Optimizely
Optie Award
Demandbase
Roadshow Speaker
CIO
Business Award
Carnegie
Mellon
Design
From the Blog

GTM thinking for founders

View all posts →

Let's talk.
30 minutes. No agenda.

Tell me where you are. I'll tell you honestly if I think I can help. That's the whole call.