Portfolio CMO · B2B SaaS · Series A/B

Your CMO.
Until you're ready
to hire one.

I serve as the marketing leader for B2B SaaS companies at Series A/B that have a product people love and a GTM plan to grow pipeline. Embedded in your leadership team, operational in week one — not a consultant who delivers a deck and disappears.

Start a conversation See how we work →
On Accountability
Before we start, we agree on outcomes I will move: pipeline, SQLs, ARR influenced. I build the roadmap around outcomes, report against it, and adjust strategy when it's not moving fast enough. I work with just a few select clients at a time.
25+
Years in B2B SaaS Marketing
$650M
Fundraising supported at Bolt
6M
Monthly visits grown at DigitalOcean Community
78%
Enterprise pipeline
built in year one
Where Founders Get Stuck

Three situations.
One pattern.

01
Your marketing hire is excellent but stuck in their lane.

You hired the right person for where you were. They optimize the self-serve or sales funnel. But nobody is setting the GTM vision, prioritizing across the full funnel, or providing the strategic oversight. Six months pass without a strategy.

02
PLG has plateaued. Enterprise isn't moving.

Organic signups grow. Enterprise deals require a completely different motion: ABM, sales alignment, longer cycles, procurement. You have a PLG engine and no one who knows how to build what comes next without breaking what's already working.

03
You've raised. PMF is real. You don't know what to build first.

You've been doing marketing yourself or with some freelancers. Now you need to build a GTM function. The wrong first hire or the wrong first 90 days costs you 12 months. Sequence matters more than budget.

What I Actually Do

Not a consultant.
Your CMO.

I operate as your CMO — not an advisor who hands you a framework, not a consultant who bills 20 hours a week and produces a content calendar. I set the roadmap, lead and help you hire the team, sit in your leadership meetings, and make the calls a CMO makes.

Your existing marketing hire gets better under my leadership. I provide the strategic direction and mentorship a CEO doesn't have bandwidth to give. The hire you already made becomes significantly more effective.

The Mentor Layer

Founders typically hire a growth or product marketer based on their most immediate pain. That person is talented within their lane but can't see the full picture. They prioritize what they know. Without senior oversight, they optimize their function at the expense of the GTM system.

I serve as the strategic layer above them — setting vision, prioritizing the roadmap, and making them more effective. You get senior GTM leadership and a stronger junior hire, without two full-time salaries.

Companies That Look Like Yours

Results at your stage,
not at someone else's scale.

DigitalOcean
Growth Stage · PLG · Developer Infrastructure

VP Marketing at developer-first cloud infrastructure company. Scaled paid from $2M to $12M annually, launched 16 products, grew the team from 24 to 47, and built the community hub to 6M monthly visits.

$141M to $255M ARR during tenure · 3:1 LTV:CAC sustained · Largest hackathon in the world
Sift
Series A/B · First Marketing Hire · Hardware SaaS

First marketing hire at hardware SaaS company, reporting to CEO. Built demand gen, ABM, and BDR function from zero. Owned messaging, positioning, and product launches across SMB, mid-market, and enterprise.

BDR team reached 50% of total pipeline within 12 months · Full-funnel motion built from zero
BioRender
Series A · First Marketing Leader · PLG to Enterprise

First marketing leader at scientific SaaS company with 2M users and zero enterprise motion. Built full GTM from scratch including ABM, events, SEO, and referral while growing the team from 1 to 10.

78% of enterprise pipeline influenced · $1.2M pipeline in 2 quarters · Events program at $1.7M pipeline
How We Engage

Many ways in.
Choose what fits now.

Sprint
GTM Sprint

Full GTM audit, positioning brief, and 90-day execution roadmap. Best for companies that need clarity before committing to ongoing leadership.

4 weeks · Flat fee
Embedded
Embedded CMO

2–3 days/week. I own pipeline, lead the team, and report to the CEO. Outcome-linked. Month-to-month after the first 90 days.

Ongoing · Most common starting point
Advisory
Strategic Retainer

Senior thought partner for teams with a marketer in place. Monthly strategy session, async access, and quarterly GTM review.

Ongoing · 6–12 hours/month
Lower commitment entry points
Audit
Marketing Audit

Fixed-scope diagnostic of your positioning, messaging, funnel, and team structure. Delivered as a written report with prioritized recommendations and a 90-minute debrief.

$5,000 · One-time · Natural on-ramp to Advisory
Advisor
Marketing Advisor

One 60-min strategy call per month plus async access. I mentor your in-house marketer, set priorities, and keep execution tied to business outcomes.

$2,000/month · Seed to Series A
Embedded CMO & Sprints → Advisory & Audit →
Background & Recognition
Harvard Business School
Speaker
Forbes
E-volution Award
Optimizely
Optie Award
Demandbase
Roadshow Speaker
CIO
Business Award
Carnegie
Mellon
Design
From the Blog

GTM thinking for founders

View all posts →
Go-To-Market
Why Your Series A Company Doesn't Need a Full-Time CMO Yet

The instinct to hire a full-time CMO after your Series A is understandable — but it's often the wrong move. Here's how to think about it.

May 2025 · 7 min read
Positioning
The Positioning Mistake That Kills Enterprise Pipeline Before It Starts

Most B2B SaaS companies position for the buyer they have, not the buyer they need. The fix isn't a new tagline — it's a different conversation.

April 2025 · 5 min read
Team Building
The First Marketing Hire at a Series A Company: What Most Founders Get Wrong

You don't need a VP of Marketing. You need someone who can build and do. The difference matters more than most founders realize.

March 2025 · 6 min read

Ready to talk?
Schedule a 30-minute call.

No pitch deck. Just a conversation about where you are and whether this makes sense.

Email
info@bergercmo.ai
LinkedIn
linkedin.com/in/tberger