I serve as the marketing leader for B2B SaaS companies at Series A/B that have a product people love and a GTM plan to grow pipeline. Embedded in your leadership team, operational in week one — not a consultant who delivers a deck and disappears.
You hired the right person for where you were. They optimize the self-serve or sales funnel. But nobody is setting the GTM vision, prioritizing across the full funnel, or providing the strategic oversight. Six months pass without a strategy.
Organic signups grow. Enterprise deals require a completely different motion: ABM, sales alignment, longer cycles, procurement. You have a PLG engine and no one who knows how to build what comes next without breaking what's already working.
You've been doing marketing yourself or with some freelancers. Now you need to build a GTM function. The wrong first hire or the wrong first 90 days costs you 12 months. Sequence matters more than budget.
I operate as your CMO — not an advisor who hands you a framework, not a consultant who bills 20 hours a week and produces a content calendar. I set the roadmap, lead and help you hire the team, sit in your leadership meetings, and make the calls a CMO makes.
Your existing marketing hire gets better under my leadership. I provide the strategic direction and mentorship a CEO doesn't have bandwidth to give. The hire you already made becomes significantly more effective.
Founders typically hire a growth or product marketer based on their most immediate pain. That person is talented within their lane but can't see the full picture. They prioritize what they know. Without senior oversight, they optimize their function at the expense of the GTM system.
I serve as the strategic layer above them — setting vision, prioritizing the roadmap, and making them more effective. You get senior GTM leadership and a stronger junior hire, without two full-time salaries.
Scientific SaaS, 2M users, zero enterprise motion. First marketing leader. Built full GTM from scratch — ABM, events, SEO, referral — while growing the team from 1 to 10.
First marketing hire reporting to CEO. Built demand gen, ABM, and BDR function from zero. Owned messaging, positioning, and product launches across SMB, mid-market, and enterprise.
Owned new customer ARR pipeline for developer-first cloud infrastructure. Built education hub from scratch, scaled paid from $2M to $12M annually, launched 16 products, grew team 24 to 47.
Full GTM audit, positioning brief, and 90-day execution roadmap. Best for companies that need clarity before committing to ongoing leadership.
2–3 days/week. I own pipeline, lead the team, and report to the CEO. Outcome-linked. Month-to-month after the first 90 days.
Senior thought partner for teams with a marketer in place. Monthly strategy session, async access, and quarterly GTM review.
Fixed-scope diagnostic of your positioning, messaging, funnel, and team structure. Delivered as a written report with prioritized recommendations and a 90-minute debrief.
One 60-min strategy call per month plus async access. I mentor your in-house marketer, set priorities, and keep execution tied to business outcomes.
The instinct to hire a full-time CMO after your Series A is understandable — but it's often the wrong move. Here's how to think about it.
Most B2B SaaS companies position for the buyer they have, not the buyer they need. The fix isn't a new tagline — it's a different conversation.
You don't need a VP of Marketing. You need someone who can build and do. The difference matters more than most founders realize.
No pitch deck. Just a conversation about where you are and whether this makes sense.