The wrong
marketing is worse than no marketing.
Been there.

Fractional CMO for B2B SaaS at Seed, Series A and B. Embedded marketing leadership without the full-time hire.

Let's Talk
Three situations. Same root cause.

Where founders get stuck

01
Your marketing hire is good. That's actually the problem.

You hired the right person for where you were. They work hard and execute well. But nobody above them is setting GTM direction, making the big calls, or connecting their work to revenue. A year in, the function is busy but not strategic.

02
PLG is working. Enterprise is not.

Self-serve signups come in. Enterprise deals stall. Those are two different motions and most early-stage marketers only know one of them. You need someone who has built both, at the same time, without breaking the engine that's already running.

03
You just raised. Now marketing needs to become a real function.

You've been running it yourself, or leaning on a freelancer. That got you here. It won't get you to the next round. The first hire and the first 90 days either build the right foundation or cost you a year fixing it. Sequence matters more than budget.

How I Can Help

Four ways
to work together

Most founders are in one of four places. Find yours.

Compare all services
Diagnose marketing problems

"I know something is off. I'm not sure what."

I look at your positioning, messaging, funnel, and team. You get a written report and a 90-minute debrief: clear findings, clear priority order. Fixed scope, flat fee. No retainer.

Marketing Audit →
Build a go-to-market plan

"I know what's broken. I need a plan to fix it."

All the findings from the Audit, plus a prioritized execution roadmap with named owners. Most founders use this before bringing me in full-time.

GTM Sprint →
Provide executive marketing guidance

"I have a marketer. They need a senior voice above them."

One strategy session a month, async access in between. Your marketer is good at their job. This gives them direction and someone to pressure-test ideas with. $2,000/month.

Marketing Advisor →
Lead and run marketing

"I need someone in the seat running marketing."

Two to three days a week, inside your team. I own the KPIs, manage the function, and report directly to you. We agree on the numbers before day one. Month-to-month after 90 days.

Embedded CMO →

Marketing leadership

DigitalOcean
Developer Infrastructure · Growth Stage · Nasdaq-listed

Led mid-market demand gen alongside the existing developer community motion: two different buyer audiences, one team, without breaking the self-serve engine that was already working.

Sift
Hardware SaaS · Series A/B · First Marketing Hire

First marketing leader: built the function from zero, established positioning, stood up demand gen, and structured the team ahead of the Series B. Starting point was 0. One marketer, founder, and a website.

BioRender
Scientific SaaS · Series A · PLG to Enterprise

Ran the PLG self-serve program and the emerging enterprise motion in parallel: different buyers, different sales cycles, different content. The goal was to build the enterprise layer without slowing the organic growth that was already compounding.

Results-focused marketing
0%
Quarterly increase in pipeline
0%
Growth in organic web traffic
0%
Increase in sales opportunities
0x
Paid ad spend with 3:1 LTV:CAC

Figures above from client engagements. Sources available on request.

From Founders

What it looks like
in practice.

“

Tom didn't just build our go-to-market. He designed the product UX, took us from concept into a dozen live markets, and stayed in it for years. That combination of strategy and execution is genuinely rare.

David Ross
David Ross
CEO & Founder
“

Six months. That's all it took to get the positioning clarity we'd been chasing ourselves. Messaging, content, ad creative, GTM planning all of it came together quickly and it actually worked in market.

Jason McCord
Jason McCord
Founder
“

When the marketing thinking got hard, Tom was the person I called. He didn't just advise. He got into it with us, built the content strategy, sharpened the positioning, and made the whole team better.

Jesse Orshan
Jesse Orshan
Co-Founder & CEO
New book now available

The marketing mistakes that cost
founders the most are the ones
they make early.

Tom's book "Seed to Series B" is a Marketing decision guide for B2B SaaS founders. Thirteen chapters on what to do, when to do it, and what to skip, to align your GTM with your stage.

See what's inside →
Seed to Series B by Tom Berger

Let's talk.
30 minutes. No agenda.

Tell me where you are. I'll tell you honestly if I think I can help. That's the whole call.

  • VP Marketing: DigitalOcean, Bolt, Sift, BioRender, Compete
  • Five B2B SaaS companies, seed to Series B
or reach me directly
info@bergercmo.ai · LinkedIn