Full Engagement Services

Embedded CMO
& GTM Sprints

For founders who need a marketing leader, not a marketing vendor. I operate inside your company I own outcomes, lead your team, and sit at the leadership table.

Most Common

Embedded CMO

2–3 days per week. I own pipeline, lead the team, and report to the CEO. Outcome-linked. Month-to-month after the first 90 days.

This is the closest thing to hiring a full-time CMO without the full-time cost or the commitment risk. I operate inside your company attending leadership meetings, reviewing pipeline with sales, building the roadmap, and making the judgment calls a CMO makes.

In the first 30 days I do a deep audit: positioning, competitive landscape, ICP, funnel health, team structure. By day 60 I have a 12-month roadmap with priorities and resource plan. By day 90 pipeline is moving.

Your existing marketing hire gets better under my leadership. I provide the strategic direction and mentorship a CEO doesn't have bandwidth to give. The hire you already made becomes significantly more effective without a second full-time salary.

  • Full GTM audit and positioning review in month one
  • 12-month roadmap with quarterly milestones and budget framework
  • Weekly presence in leadership meetings and pipeline reviews
  • Direct management or mentorship of existing marketing team
  • Hiring support job description, interview process, candidate evaluation
  • Board and investor reporting on marketing metrics
  • Outcome tracking against agreed-upon pipeline and ARR goals
Engagement Details
Embedded CMO
Commitment2–3 days/week
Term90-day start · M-t-M after
PricingOutcome-linked · Contact for rates
Capacity2–3 clients at a time
Reports toCEO
Sprint

GTM Sprint

Full GTM audit, positioning brief, and 90-day execution roadmap. Best for companies that need clarity before committing to ongoing leadership.

A four-week engagement that produces three things: a clear picture of where your GTM is broken, a positioning brief your entire company can work from, and a prioritized 90-day execution roadmap.

This is not a strategy deck. It is a working document with owners, sequenced priorities, and explicit rationale for what we're not doing. You can hand it to an operator and they'll know exactly what to do on day one.

Most clients do this before committing to Embedded CMO. It's a low-risk way to work together, and it gives you a deliverable with independent value whether you engage further or not.

  • Discovery sessions with founder, sales, and customer success
  • ICP and competitive landscape analysis
  • Messaging and positioning audit with rewrite recommendations
  • Full-funnel health assessment (pipeline sources, conversion rates, CAC)
  • 90-day prioritized execution roadmap with sequenced initiatives
  • Team structure and hiring recommendations
  • 90-minute readout and Q&A session
Engagement Details
GTM Sprint
Duration4 weeks
PricingFlat fee · Contact for rates
DeliverableFull written report + roadmap
Natural next stepEmbedded CMO
Advisory

Strategic Retainer

Senior thought partner for teams with a marketer in place. Monthly strategy session, async access, and quarterly GTM review.

You have a marketing team that's executing. What you don't have is a senior strategic voice helping them prioritize, challenging their assumptions, and connecting GTM decisions to business outcomes.

The Strategic Retainer puts me at the top of that stack not managing day-to-day, but available when the decisions that matter need to get made correctly the first time.

This is not a coaching service. It's ongoing access to 25+ years of B2B SaaS GTM experience applied to your specific situation, your ICP, your pipeline numbers, and your team's actual capabilities.

  • Monthly 60-minute strategy session (recorded, shareable)
  • Async access via email/Slack for time-sensitive decisions
  • Quarterly full GTM review with written recommendations
  • Annual positioning and messaging audit
  • Review of major campaigns, launches, and hiring decisions
Engagement Details
Strategic Retainer
Commitment6–12 hours/month
TermMonth-to-month
Best forSeries A+ with team in place
PricingContact for rates
Is This Right For You?

The companies that get the most from working together

Good fit
  • Series A or B $2M–$20M ARR with real PMF
  • 1–3 person marketing team, no VP or CMO in seat
  • CEO who wants a partner, not a vendor
  • Willing to tie compensation to outcomes
  • B2B SaaS with a direct or inside sales motion
  • PLG wanting to build or scale an enterprise motion
Not the right fit
  • Pre-PMF looking for marketing to validate product
  • Needs a full-time, on-site CMO 5 days a week
  • B2C, marketplace, or consumer subscription
  • Looking for execution-only without strategic layer
  • Wants a consultant to hand work to existing team

Ready to talk?
Schedule a 30-minute call.

No pitch deck. Just a conversation about where you are and whether this makes sense.