Start with a conversation, not a contract. These engagements are designed to deliver standalone value and serve as a natural on-ramp to ongoing leadership if it makes sense.
Fixed-scope diagnostic of your positioning, messaging, funnel, and team structure. Delivered as a written report with prioritized recommendations and a 90-minute debrief.
Most marketing audits produce a PowerPoint with observations. This one produces a working document you can act on immediately with specific recommendations, explicit reasoning for each, and a prioritized list of what to address first.
Over four weeks I'll interview your founder, sales team, and key customers. I'll evaluate your messaging across every customer-facing surface, analyze your funnel data, and assess how well your team structure matches your GTM motion.
You'll leave with clarity on three things: what's actually broken (not just what feels broken), what to fix first and why, and whether you're spending your limited marketing budget in the right places.
No ongoing commitment required. This is a standalone engagement though many clients use it as the foundation for Advisory or Embedded CMO.
Founder session, sales interviews, and access to your funnel data, messaging assets, and existing reports.
Conversations with 2–3 current customers to understand why they bought and what your positioning looks like from the outside.
Competitive landscape, messaging audit, funnel modeling, team structure review. The homework that makes the recommendations credible.
Written report with findings and prioritized recommendations delivered 48 hours before a 90-minute live readout.
One 60-minute strategy call per month plus async access. The oversight layer your in-house marketer needs and a CEO doesn't have time to be.
You hired a smart, capable marketer. They're doing good work inside their lane. What they don't have is a senior voice helping them see the full GTM picture, prioritize ruthlessly, and connect their daily work to what the business actually needs to hit its next milestone.
The Marketing Advisor service puts me in that role. I'm not managing them. I'm the strategic layer above them available monthly for a structured session, and async when decisions can't wait.
What this is not: coaching, consulting, or a content review service. It's senior GTM judgment applied to your specific situation, your ICP, your team's capabilities, and your current pipeline numbers.
| Feature | Advisor $2K/mo |
Audit $5K flat |
Retainer | GTM Sprint | Embedded CMO |
|---|---|---|---|---|---|
| Monthly strategy session | ✓ | ✓ | ✓ | ||
| Async access | ✓ | ✓ | ✓ | ||
| Written diagnostic report | ✓ | ✓ | ✓ | ||
| 90-day execution roadmap | ✓ | ✓ | |||
| Owns pipeline & team | ✓ | ||||
| Outcome-linked pricing | ✓ | ||||
| Mentors in-house marketer | ✓ | ✓ | ✓ | ||
| Fixed-scope / no ongoing | ✓ | ✓ |
No pitch deck. Just a conversation about where you are and whether this makes sense.